许多当年名冠四方的中国老品牌早已衰败，甚至消失殆尽;但也有那么十来个品牌依旧风生水起，例如茅台、双妹和老凤祥等。上海交通大学品牌研究所所长余明阳说：“中国有15,000个老品牌，有1,500个还活着，150个活的还算不错，但只有10个能够称得上活的很好。”死掉的自然是因为不思变革，被时代洪流冲走了;但活下的却有着各自不同的存活之道。10月25日，福布斯列举了中国十大百年品牌，风生水起中自有浴火重生的秘笈。下面就让我们一起来看看这十大品牌都有哪些：
According to the director of the Brand Research Center with Shanghai Jiao Tong University (SHJT), of China's 15,000 traditional brands, only 1,500 are still in business. Yet out of these 1,500, onlyten are doing quite well at the moment.
Over the course of China's extensive history, traditional Chinese culture and brands naturally haveto deal with ups and downs. In order to survive and prosper, these ten brands must not onlyretain their competitive edge, but also keep up with the times.
10 Butterfly (蝴蝶缝纫机)
Established in: 1919
Headquarters: Shanghai
Product: Sewing machine
In 1919, national capitalist Shen Yushan established the Xiechang Sewing Machine Company inShanghai, and began producing sewing machines named "Butterfly" in 1966. In the 1990s, thehighest annual output of the Butterfly sewing machine reached 1.4 million, and demand alwaysmanaged to exceed supply. In 2000, after experiencing a few years of decline, Butterfly waspurchased by Shanghai Shanggong Shenbei Group, who expanded their business to over 120 countries and regions in Europe and America.
9 Guan Sheng Yuan (冠生园食品)
Established in: 1915
Headquarters: Shanghai
Product: Food
Shanghai businessman Xian Guansheng opened a food shop called Guan Sheng Yuan in 1915, selling self-made candy, glace fruit and cookies. By 1928, Guan Sheng Yuan had become one ofthe most famous food brands in Southeast China, with over ten branches throughout Jiangsu, Hubei and Sichuan provinces. Nowadays, the Guan Sheng Yuan Group has evolved from a nationalbrand into a joint venture by Shanghai Yimin Food Group and CITIC Capital. Its main productsinclude White Rabbit Creamy Candy, Guan Sheng Yuan Honey, Hua Tuo Tonic Wine and Fo ShouCondiments.
8 Shanghai VIVE (双妹化妆品)
Established in: 1898
Headquarters: Shanghai
Product: Cosmetics
Feng Futian founded Guang Sheng Hang Household Chemical Company, predecessor of ShanghaiJahwa, in 1898 in Hong Kong and began producing cosmetics under the VIVE brand. Theproducts had gone on sale in Shanghai in 1903 and within seven years became the most popularcosmetics there. In the 1950s, Guang Sheng Hang transformed itself into a public-privatecorporation and VIVE cosmetics gradually vanished from the Chinese mainland. In 2010, thebrand was brought back by Shanghai Jahwa and DEM Inc., which started producing luxurybeauty products again for fashionable ladies.
7 ChangYu (张裕葡萄酒)
Established in: 1892
Headquarters: Yantai, Shandong
Product: Wine
In 1892, ChangYu Winemaking Corporation was founded by Zhang Bishi in Yantai, east ofShandong Province. Featuring the biggest underground wine cellar in Southeast Asia and a groupof winemaking experts from different countries, the brand now has become one of the biggest andmost renowned corporations in all of China, mainly focusing on the production and sales of wine. By late 2009, ChangYu built its second largest production base in Ningxia Hui Autonomous Region. As of 2012, its brand value has reached about 9 billion yuan (US$1.44 billion).
